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Layer is a cloud application of a German startup that adds collaboration and workflow features on top of MS Excel and Google Sheets. Their co-founder reached out to Value Productions with a plan to create an impressive promo/explainer video for their cloud platform. They imagined a video with an actress, animation, screencast, and everything done according to the brand guideline.
We started by making a draft version of the video. After we received approval from the client on a draft we moved forward to create all animation and screencasts. Only after this, we started video production. This saved us from a lot of changes in the future. We have worked with a professional actress that is featured in local TV series and has perfect English. The final result is a 2 min captivating and enchanting video explaining the main points of Layer in a pretty manner.
